WHAT TO KNOW ABOUT SHOPPING PARTIES

 

shopping party

Hello Everyone!! Been a long time and a lot has happened. First there was the GTB food and drink fair and then lets not forget the Royal wedding! Well we are back and hitting the ground running.

So, we are well into the 6th month in 2018 and we have been taking a look at what to expect for the rest of the year and have decided to take up a topic that we find quite interesting – Shopping parties. We have attended a few and have been impressed by a number of them and then again a few have not been so noteworthy.

What is a shopping party?

A shopping party is an indoor event where a brand or brands exhibit their items, usually at a discounted prices and in a fun, casual atmosphere. They are different from fairs and festivals in that even though they are exhibition events, they are smaller and more intimate. Lesser vendors and more specifically themed. By this we mean that there can be those for fashion items (clothes and accessories) or for make up only or for natural hair products. They can also be themes for only crafts or skin care products.

Purpose of a shopping party

It is important to note that whether the party is for or by a brand already in existence or by a new brand or by a collection of brands, the main purpose can be summarised into two

1. Brand Visibility

On one hand, you want potential clients to notice your brand and gain interest in finding out what you are made up of; while on the other you are informing and enlightening your existing clients that your brand is growing changing and improving in service delivery to them.

2. Sales

There is always the desire for sales and profit to be made at every event relating to the brand. This is after all the sole reason you went into business in the first place.

These parties can be

  • In conjunction with other brands that deal in matching items that complement each other. For e.g. a brand that sells clothes can leverage on another into shoes and show off how best to match their items. This results in a win win situation for all involved
  • Can be done for one brand new in the business and who want people to know what they are about and what they deal in

Elements for a successful shopping party

  • Location:

    for the organiser the location is quite important and should be easily accessible as well as spacious (depending on the number of vendors to be hosted). If not spacious enough, a potential patron can turn back at the entrance if when they get there, its all cramped up.

  • Theme

    the theme of the party is important when it comes to effective publicity of the party. The theme sets a vibe for the party to which the publicity is paced.

  • Publicity

    this cannot be over emphasised in this day and age. As we have always said, publicity can make or mar any event and both the organisers and vendors have roles to play in this. You can refer to our previous post on 8 TIPS FOR VENDORS AND EXHIBITORS

    These parties can be

    • In conjunction with other brands that deal in matching items that complement each other. For e.g. a brand that sells clothes can leverage on another into shoes and show off how best to match their items. This results in a win win situation for all involved
    • Can be done for one brand new in the business and who want people to know what they are about and what they deal in
  • Elements/Activities:

    this makes up what the party is all about. From discounts, to giveaways to competitions tied to gifts from various vendors in attendance and even goodie bags, all of this adds to the vibe of the party and gets people in on what to expect/look forward to.

What they are really all about

  • getting noticed/exposure
  • getting sales/making profit
  • not everyone will buy, but make sure everyone leaves with an impression that lasts and which will make them continue to think about you and even give you referrals even if they do not patronise you immediately or if at all.
  • Network: with the customers and with other brands, you never know where your referrals will come from
  • Widening your perspective: No man is an island. What you think you know can be broadened when you meet other people. You learn tactics and leave a better person than how you came. Share your experiences, share your thoughts and tactics, you will end up being better for it.

What ever is worth doing is worth doing well. Planning and research go hand in hand for any and all events. It is important to note that the fallout of a improperly planned event can be disastrous. Thonia Banks  throws more light on hosting a successful shopping party from her own experience https://thoniabankz.com/2018/01/06/how-to-host-a-successful-shopping-party

May the odds be forever in your favour!

Tajmao out!

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