8 TIPS FOR EVENTS VENDORS AND EXHIBITORS
We like attending fairs, festivals and any fun events that afford us the opportunity to interact, mingle and establish connections that so far have been very beneficial to us. In the course of our visits, we have met with noteworthy brands that have been vendors at these events and in one way or another, have shared their unique qualities and experiences with us as well as their numerous products; many of which we have fallen in love with.
In addition to interacting with these brands as vendors, we have also interacted with organisers and gradually come to understand the work that goes into planning for the events from start to finish. In as much as there are some problems with publicity on the side of the organisers, we cannot help but emphasise that the vendors too have roles to play when it comes to publicity as well.
In this regard, we have put together 8 tips that vendors should have handy as they prepare for any event where they intend to make sale
1. Handle your own publicity
While organisers will put in as much effort as they can (or not) when it comes to publicising their event, the vendors also have a serious role to play. As a vendor you have your own customers so why not inform them of the event.
Bring in your own clients not only ensures that you make sales but ensures that the event on a whole has patronage. Do not rely solely on the organisers. Hit your social media pages, run sponsored ads, send out SMS and emails and get your regular customers informed of the event and inspire them to bring family and friends.
2. Flyers, Posters and Banners
You need to be strategically positioned for people coming into the event ground to see and be able to find your stand in the midst of the many vendors that are going to be around.
It’s a battle for visibility and only the brightest and loudest get noticed.
3. Sales and Discounts
No one is immune to the opportunity that sales and discounts present at any event. By informing your client base of the slash in prices and even the possibility of free gifts, they are most likely not to come alone neither are they going to want to buy for themselves only.
Ensure that these sales and reductions are clearly seen on your banners, posters and flyers that you can even start distributing before the event day and during the event.
4. Be polite
In as much as the art of sales is hard and can be frustrating, you need to, no matter what, ensure that you put up a smiling face and continue to strive to make a sale. Don’t sit and be weary and distraught.
5. Do not sit still
Please do not sit by your stand expecting the customers to come to you. Unless you have psychic powers or a very attractive and noteworthy stand, you will most likely end up barely making sales. It is important to attend events with a team, which could be made up of friends, family or employees who will be tasked with combing the event ground and bringing interested patronage to your spot.
6. Have samplings
If you are into the business of tickling taste buds, ensure that you have samplings of what you have on sale as this provides an opportunity for potential customers to experience what awaits them if they make a purchase.
It does not have to be the same size as the main product neither does it have to be the same quantity (definitely not) but just enough to motivate and lead to a sale,
You need to know that other than the attendees of the event, you have another potential client base that you need to recognise.
The other vendors at the event venue need to be intimated with your products as your interaction with them can lead to sales as well as establish relationships that can be beneficial in both the short run as well as on the long run. The possibilities are endless and collaborations can be born.
8. Open a customer/client register
While at the event, open a register for any one that visits your stand and as much as shows interest in your product.
Contacts can be used to communicate gratitude for sales made as well as inform potential clients of new arrivals and also provide information of the next event that you will be attending.
In the end, the ultimate goal is to make sales as well as make connections in the process. Perseverance and patience is important for everyone in this hustle and eventually, if done right, it will pay off.
These tips are from our perspective and we are open to more as well as any problems and experience that vendors may experience at events.
Please comment and share. Let’s talk.
P.s: Check out our previous post on 8 Social Media Dont’s for Brands